September 5, 2014
There have been many changes behind the scenes here at U.R.T.O.
to move the organization into the future. Your newly elected
officers and Board of Directors have been diligently working to
ensure that your best interests are forefront in our new
Our first order of business was
to restructure our group to signify our new commitment to our
members and our mission statement.
In doing so, we have
decided to rename and form a new organization - New York Tavern
and Restaurant Organization (NYTRO) - which will be merging with
The New York City Hospitality Alliance (The Alliance.)
doing so, this will enable to give you, our members, more
information, support and tools, as well as a strong voice, not
only locally, but in the state and Washington as well.
There will be a press conference
to announce this merger with The Alliance (Sept 9th.)
Your membership will continue
through the transition and the details will be announced next
details on how it will affect all of us will be forwarded
merger will be completed by the New Year.
York Tavern and Restaurant Organization (NYTRO) will still
continue as a separate entity, but as a fraternal organization,
raising money for various charities through our usual channels
--the golf outing in the spring and our fall gala. These events
will benefit the causes that concern all of us both personally
and professionally, such as Immigration Reform and relevant
On behalf of
myself, Martin Whelan and
all the members of the Board of Directors, we would like to
thank all our members for your support throughout the years.
look forward to rebuilding our organization and trust the union
with The Alliance will give us an ever stronger position with
our elected officials and will further ensure our industry will
be kept viable.
Very truly yours,
The United Restaurant and Tavern Owners of New York,
Inc. is an alliance of restaurants, bars, nightclubs,
inns, and hotels which all share the prestige - and the
headaches - of operating in the entertainment and
attraction center of the world.
From its founding, in 1937, by restaurant and tavern
owners, who joined together to negotiate labor contracts
and to collectively face other interests, the UR&TO
has been devoted to the unique concerns of Manhattan's
We are a group of entrepreneurs different from our
colleagues in the industry. Our patrons are a collection
of the world's most influential citizenry, and by the
nature and locations of our businesses, we are ambassadors
to the people of many nations. We are part of the reason
people vacation and convene in New York.
However, as we embark on our seventh decade of service,
the economic, legislative and emotional climate
surrounding the serving of alcohol is as disenchanting as
ever. Some of our colleagues refer to this era as
"the new prohibition".
The on-premise licensee must accept expanded liability,
government's failure to protect small business,
ever-changing rules, resolutions and fines. In addition,
our industry is first looked to by the state and federal
government when they seek to grow their tax revenues.
The need for the local business owners in our industry to
build and strengthen relationships and understanding with
our counterparts in government is clear. It is also
important to foster alliances in the industry and in
changing public perceptions and media stereotypes.
If we feel very much alone facing a less certain future,
it is because we are. But it has been in times of
fraternity that our industry has experienced strength.
And, it is now, more than ever, a time to come together
and draw on our collective resources, strengthen our
voices and face our challenges together.